Meet the Team
We’re a female-founded feminist thinking team that is passionate about making cultures that pop and making space in boardrooms for balanced, aligned, inclusive conversations!
Agile in style, nimble in practice, flexible in approach.
We’re led by Cat Lewis, the magic maker and OG Unicorn responsible for creating the engagement strategy that accelerated the growth and creation of Europe’s first-ever HR Tech Unicorn, valued at £1.15 billion and supporting several CEOs through successful PE exits.
We eat strategy for breakfast and work well as a team because we’re all equally obsessive over detail in delivery and design and positively impacting others.
About Cat Lewis
Founder and Lead Consultant. Cat spent over a decade working with a mixed bag of CEOs and CPO’s at different stages of their growth journeys and loves it. She bridges the gap between leaders and people, breeding a positive and productive environment. With a particular love for transformation, if your culture is toast, understanding the inner workings of your business and crafting strategies that engage people and drive profit is totally her jam.
She instinctively gets both the business context and the employee's voice and has a real skill in bringing both together in authentic and powerful messaging.
Described as a catalyst for positive change for people at work, her work is structured yet fluid; grounded in business demands, yet creative and fun; fast-paced yet comprehensive and thought through.
Internal communications require a combination of HR skills, marketing expertise, and social psychology, and she naturally combines them all to create internal communications that break through the clutter and engage and connect a workforce.
If Cat isn’t obsessing over your project, you’ll likely find her obsessing over sausage dogs or exploring cultures worldwide.
About Leonie
Multi-talented Creative Director who delivers brand with a bang! Leonie leads on Brand Strategy, Creative Design, Event Management, and Storytelling.
During her time at Reward Gateway, she led a phenomenal brand transformation. Brand consideration grew to a market-leading 51%, they hit the number one spot for a share of voice on LinkedIn, client attendee levels at events rose 22% and they saw a rise of 37% in web visits and 52% engagement rate with content.
Her love for experiential marketing makes her the perfect partner for employees looking to outperform their competitors with employee experience. While others still rely on traditional marketing methods, experiential marketing creates an experience for the individual. It transforms brands into immersive journeys, crafting unforgettable experiences that captivate audiences. From activations to exciting giveaway experiences, it engages people deeply with brands, fostering genuine connections and lasting impressions.
From brand consultancy through to designing ample assets to enhance your team, Leonie adds an extra special edge to every project we tuck into. She’s got a real knack for crafting unforgettable experiences and building brands that stand out from the crowd. She’s a powerhouse of creativity, bursting with bold ideas!
Let’s POP!
Cultures that POP has been designed to give you access to the broadest talent mix you need as a scaling business. Alongside our core team, our POP Network enables us to pull in the experts and skills you need to succeed.
One thing we can promise with any POP person you work with is that transformative leadership practices are fully baked into how we operate: empowering people at work, enabling others to lead, and building power with people instead of over them because the ultimate test of leadership is the space we create for others to lead and act.