The MPLC Success Story: Driving a 30% revenue surge through cultural transformation.

INTRODUCTION

Navigating today’s business landscape requires more than being business savvy; it demands an evolution from within. For MPLC, transitioning from a founder-led business meant a big shift in business and employee mindsets.

With ambitious growth plans, a new CEO and a shift in pace, MPLC chose Cultures that POP to reset the strategy, redefine the culture and realign the entire business. Two years on, we share how we embraced innovative communication and people-centric leadership to set MPLC up for success on its ambitious journey.

THE CHALLENGE

Transparency and collaboration are the basis of a thriving, dynamic company culture.

The task? Weave these principles into MPLC’s leadership behaviours and overall operations, fostering an environment where every voice is heard, ideas are valued, and individuals are connected to the vision.

The organisation needed rapid change while remaining wholly focused on growing the business, building credibility and developing operational excellence with a people-centric approach ensuring a great employee experience.

“Cultures That Pop has been instrumental in helping me refine our thinking. Cat instinctively understands both the business context and the employee's voice and has a real skill in combining them in authentic, powerful messaging.”

Rory Shedden, CEO

WHAT WE DID

Our collaboration introduced several pivotal initiatives, each designed to foster alignment, encourage innovation, and ultimately accelerate MPLC’s cultural transformation.

• Leadership Strategy Alignment

• Mission, Purpose and Values Refresh

• Leadership Development

• Communications Overhaul

• Digital Engagement Platform

• Emerging Leaders Mentorship

• Unified Communication Strategy

To evolve operational and system changes in tandem with behaviour and culture changes, we partnered with HR Support from Sarah Akanbi Consulting. Sarah worked in the background, reviewing and refreshing HR operations, talent resourcing, onboarding implementation and more.

RESULTS

A cultural transformation from top to bottom, including:

• Revenue Surge: A 30% uptick in revenue

• An Empowered Workforce: Driven performance through empowerment, enabling innovation and open communication.

• Strategic Cohesion: Bridged the gap between the strategic vision and the company’s ambition.

• Talent Growth: Attracting incredible talent through its renewed identity.

MPLC’s story rethinks how culture, communication, and leadership interplay.

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